This past week Dr. Steven Dayan of SDMD in Chicago, Illinois went live with www.drayan.com 3.0 and in process has changed the way plastic surgeons approach website design.
Traditionally we see most plastic / cosmetic surgeons in Chicago using stock photography or models to enhance the aesthetics of their website(s) and give the appearance of near perfection. Dr. Dayan flipped the script and shelled out a refreshing bit of honesty when he featured actual patient photography across the entire site. Not only did he use actual patient photos but took the time to match the photos with related content such as real patient stories, videos testimonials, before and after photos and more. This patient centric approach has gained my respect and I suspect will do the same for the many visitors that will enjoy this new launch.